SEO is search engine optimisation process responsible for maximum visibility of websites on search engines such as Google and Yahoo. The process improves the visibility of websites by implementing techniques on the website so that it can be ranked high on search engine results pages. These techniques include on-page/on-site optimisation and off-site optimisation.
The main benefits from optimisation are high rankings of the website. The website that has not been ranking high on search engines can hire an SEO service to optimise it so that it can rank high. Through search engine optimisation, websites may see a high conversion rate instead of bounce rate. If the website is not optimised, it might see more traffic being deflected instead of being retained for products or services. The website may have an increase in sales because of search engine optimisation.
SEO can take a page that was ranking in the 100th position and boost it to the 1st position on search engines. It can take a poorly performing company in sales and boost it by driving influx of traffic to the website. It can help build reputation of the brand online. There are, in fact, many benefits from optimisation.
Keyword research is important in order to find competent SEO keywords on search engines. Ranking high on search engines involves the choice of competing keywords. These are keywords that are most searched for, and more visitors will most likely come to your website because of them. When you hire a local SEO company to optimise your website, the company will do keyword an intensive keyword research first to see the competitive keywords.
On-site SEO optimisation is another search engine optimisation category that involves organisation of content, HTML codes, image optimisation, titles, headings, tags, product descriptions, internal links, and many more. The intensity of on-site optimisation depends on the complexity of the website.
Off-site optimisation refers to inbound links to other websites that are targeted to have more traffic. The main purpose of these backlinks is to drive traffic to your website. This is another strategy prioritised by the local SEO Company dedicated to boosting traffic to your website.
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